The Reptile Zoo accommodates a varied array of reptile species, among them some of the most perilous on Earth. This necessitated an identity system that mirrors the distinctiveness of the zoo. The brand, inclusive of the logo, comes to life through distressed typography, textured illustrations, evocative imagery, and a color palette inspired by earth tones. These elements draw inspiration from the outdoor environments where one could encounter the diverse reptilian residents, resulting in a unified and captivating visual representation of the zoo's inhabitants.
