Purple

During a multi-year phase of rapid expansion, Purple, the mattress company, needed a resilient website design system capable of accommodating frequent iterations, testing, and an enhanced design. Collaboration with marketing and development teams resulted in the creation of a robust design system that incorporates reusable elements, components, and pages to facilitate swift iterative design and testing. Various illustrations, diagrams, and photo assets were produced, maintaining alignment with Purple's brand and effectively communicating the distinctive features of the proprietary gelflex grid.