Lumos, a newly founded counseling practice providing services to assist young individuals in facing a variety of challenges, needed a brand that captured its core mission—to rekindle a sense of wonder, joy, passion, and the innate light within every child. The logo symbolizes the light Lumos aims to help children rediscover, along with the network of family members and friends supporting them on their healing journey. The broader brand system, intentionally subdued and nuanced, employs a calming color palette and visuals to cultivate a serene and relaxing environment.
