HashiCorp

A technical, skillful, yet visually appealing brand that strikes the balance between recalling its developer/practitioner origins and addressing business decision-makers in search of a mature, stable partner. Revitalized through a systematic, versatile pattern set, and a vivid color palette, the brand identity system represents HashiCorp's value proposition: a precise and elegant solution constructed upon a robust, scalable, intuitive framework.
Year
2017—2023
Services
Logo, Brand Identity System, Campaign, Illustration
Role
Creative Director, Designer
All ProjectsSay Hello   👋About