Paintbrush, an idea-stage lender, aimed to create a compelling, evocative brand that demonstrates its unique offering. The goal was to convey the creativity and passion of the business founders it supports in realizing their dreams through financial assistance. The simple and easily identifiable logo is an abstraction of a paintbrush, while the vivid paint textures and modern typography symbolize the creative possibilities founders can unleash on the blank canvas offered by Paintbrush.
